I have a deep understanding of instructional practices and strategies that drive student achievement. I can identify high-leverage areas for improvement in a school setting.
My Rating:
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5
Feedback Skills
I provide clear, actionable, and constructive feedback that fosters growth and reflection. I regularly use data to inform and guide my feedback.
My Rating:
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5
Relationship Building
I build trusting, collaborative relationships with school leaders rooted in mutual respect and accountability. I balance support while holding principals accountable for their development and outcomes.
My Rating:
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5
Mindset for Growth
I believe that leaders can develop their skills through focused effort and reflection. I am open to learning and adapting my coaching style to meet the specific needs of different principals.
My Rating:
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5
Systems Thinking
I understand and navigate complex school systems, identifying patterns and systemic issues that affect performance. I support principals in aligning school practices with larger district goals and initiatives.
My Rating:
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5
Reflective Practice
I am committed to ongoing self-reflection and professional development to improve my coaching skills. I regularly assess the impact of my coaching and make adjustments as needed.
My Rating:
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Total Score (out of 30)
Rate all 6 areas to see your score
Reflection on Your Score
Page 1 of 9
1 Section 1 — Mindset
Mindset: Everyone Needs a Coach
"Those who understand, coach. Coaching grounds us in our 'why' and reminds us we are enough — empowering leaders to overcome imposter syndrome with grace."
Be honest about where you are, not where you think you should be.
Why Coaching Matters — Personal Reflection
Page 2 of 9
1 Section 1 — Coaching Framework
The S.I.M.P.L.E. Coaching Framework
The foundation of everything we do as coaches.
"The key to effective, sustained leadership is effective, sustained coaching."
Coaching Framework
Support
Provide guidance and encouragement • Create space for self-discovery • Identify behaviors, values, beliefs, and biases to deeply explore "Why" • Apply ongoing intentional encouragement
S
I
Inspire
Provide guidance and encouragement • Create space for self-discovery • Identify behaviors, values, beliefs, and biases to deeply explore "Why" • Apply ongoing intentional encouragement
Measure
Establish a coaching cadence and confidence • Guide and track goal progress • Track long-term achievements • Communicate progress to stakeholders within the organization
M
P
Personalize
Customize approach to individual needs • Connect daily behaviors to deeper purpose • Leverage strengths and areas for growth • Assess, adjust, and refine coaching
Listen
Focus completely and listen with intent • Understand and empathize deeply • Invite authenticity and transparency • Adapt to processing and reflection approach
L
E
Empower
Cultivate self-awareness and a proactive mindset • Build confidence and self-efficacy • Foster ownership of growth and learning • Solidify leadership behaviors
Reflect on the SIMPLE Framework
Page 4 of 12
1 Section 1 — Leadership Phases
Maxwell's Four Phases of Leadership
Coaching Focus & Guiding Questions
The Coaching Phases Framework maps leaders along a Skill / Will matrix — use this to determine where each coachee is and what kind of coaching they need.
Key Coaching Questions:
• What are the most pressing challenges in your school/district?
• What outcomes are you hoping to achieve?
• What do you think are key components of effective leadership?
Phase 2 — Skill Development & Targeted Learning
Key Coaching Questions:
• What specific skills do you need to develop?
• How can you apply what you've learned in real-time situations?
• What short-term goals can you set for skill-building?
Phase 3 — Refinement & Confidence-Building
Key Coaching Questions:
• What recent successes have you experienced?
• What advanced skills would you like to master?
• What helps you feel more confident in your leadership?
Phase 4 — Autonomy & Strategic Leadership
Key Coaching Questions:
• How are you using your autonomy to drive strategic goals?
• What innovative ideas are you considering?
• How can you delegate effectively to develop others?
Step 1: Identify a current leader/teacher who falls in each phase
Step 2: Guiding questions you'll use for each phase
What are the most pressing challenges? What outcomes are you hoping to achieve?
What specific skills do you need? How can you apply what you've learned in real-time?
What recent successes have you experienced? What helps you feel more confident?
How are you using your autonomy to drive strategic goals? How can you delegate to develop others?
Page 5 of 12
1 Section 1 — Coach the Case
Coach the Case — Work Session 1
Reflect to Focus on Your Current Reality
Principal Kiki — Work Session 1: Whitestone Elementary
Principal Kiki stood in front of the faded map of Whitestone Elementary, a low-performing school in a struggling community. The school had been her responsibility for two years, and despite her relentless efforts, the needle hadn't moved much. Test scores were still below average, and teacher morale was low. Parents were losing faith in the school, and so was she.
Realizing she has been operating more as a manager than a leader, Kiki is struggling with the transition to leading school improvement efforts. Her focus has been on day-to-day survival rather than implementing long-term systems. She feels unsure how to move the school forward, particularly regarding negotiating with the Teachers' Union and engaging faculty to support improvement goals.
Although she is keen to build relationships and foster a positive environment, she is uncertain about the best approaches. Aware that she can seek district support, Kiki struggles to put aside her imposter syndrome in fear leadership will view her as a weak principal.
Initiative Overload
Before you answer — look at this list. Kiki is managing all of these simultaneously. Check any that resonate with your own experience.
Kiki's Initiative Overload — Check what applies to you too:
Key Actions and Reflections
District Leader Thought Work
School Leader Thought Work
Instructional Leader Thought Work — Mr. Elias
Mr. Elias — Teacher Case Study
Mr. Elias sat at his desk long after the final bell, the fluorescent lights humming in the silence of Room 302. For seven years, he had been known as a "solid" teacher. His students were quiet, his bulletin boards were updated, and his lesson plans were always turned in on time. But lately, "solid" had begun to feel more like "stagnant."
He had been struggling with the new math curriculum but kept those challenges to himself. Admitting difficulty felt risky. As a coach, you meet with Mr. Elias. He describes feeling stuck and unsure how to move forward, but he also expresses a desire to improve and better support his students. Rather than offering advice or solutions, your role as a coach is to guide Elias through reflection so he can identify his own next steps.
Page 6 of 12
2 Section 2 — Identity
Identity & Reflection: Know Your Why
Coaching Starts Within
"Education is a system; it isn't a why. A why is personal, individual."
Work Session: Creating Your Personal Why
Individual Reflection — Work through each step before moving to the next. Be honest. Go deeper than your first answer.
School Leader Thought Work
Think back to the moment that led you to pursue leadership. What was the driving force?
Why do you believe your work as a school leader is important?
If you could focus on one aspect of your role that aligns most with your "Why", what would it be?
How will you ensure your "Why" remains at the center of your leadership journey?
District Leader Thought Work
What inspired you to take on a leadership role within the district? How does this align with the district's mission?
How do you ensure principals remain connected to their "Why" in their leadership journey?
How does the district support principals in focusing on areas that align with their "Why"?
How can you model "Why-centered" leadership in your own work with school leaders?
1
Why do I do the work I do?
Start with your instinct. Don't overthink it — write what comes up first.
2
Why does that matter to me?
Dig one level deeper. What's the personal value or belief driving that answer?
3
Why is that important for others / the system / students?
Zoom out. How does your why connect to something bigger than yourself?
My why is to...
...so that...
Make it Personal
Your why isn't a job description. It's grounded in your lived experience, your values, and what you believe about students and learning.
Make it Specific
Avoid broad statements like "I want to help students." Push into the particular: which students, what kind of help, what change do you want to see?
Make it Actionable
A strong why drives daily decisions. If you read your statement and it doesn't change how you'd spend your Tuesday, dig deeper.
Write Your Final Why Statement
Partner Share — Refine Your Why
Page 5 of 9
2 Section 2 — Identity
Identifying Beliefs, Values, and Behaviors
"BVBs" — Anybody can be coached so long as their values and beliefs are validated.
"To lead and coach effectively, you must first understand who you are. Leading with integrity means staying grounded in your values and character, even in the face of challenge or change."
Principal Kiki was at a family function over the holiday break when her cousin asks how she's enjoying her role as a school leader. Overwhelmed, Kiki breaks down in tears, revealing her struggles and feelings of inadequacy. Her cousin suggests she might consider quitting and finding a different career.
As Kiki catches her breath, she has a profound realization: she doesn't want to leave her role. Her passion has always been to make a difference in the lives of students and teachers. Coming from a family who emphasized the importance of bettering yourself through education, she wondered why her passion for education wouldn't allow her to walk away.
Principal Kiki decided to take a step back and give herself the space to reflect. That weekend, she retreated to a quiet spot in the nearby hills. She took a notebook and began to write, asking herself a simple question: Why did I become a principal?
Work Session 2 — Creating and Communicating Your Why
District Leader Thought Work
School Leader Thought Work
Principal Kiki — Work Session 3: Beliefs, Values & Behaviors
One evening, after another long day, Principal Kiki sat alone in her office. She stared at the school's mission statement on the wall: "To empower every student to reach their full potential." The words felt hollow, disconnected from the reality of the school's struggles.
She realized that she had been so focused on fixing problems that she hadn't stopped to reflect on what truly mattered to her — on what her core values and beliefs were as a leader. Principal Kiki believed in the power of community, knowing that a school's success depended on the strength of its connections with families and the neighborhood. Most importantly, she believed in resilience — the idea that even in the face of great challenges, both students and staff could overcome obstacles with the right support.
Work Session 2 — School Leader Thought Work
Work Session 2 — Coach the Case: Ms. Jada (Instructional Leader)
Ms. Jada sat in her car in the school parking lot, the heater blowing as she stared at the brick exterior of Whitestone Elementary. For the past few months, she had been operating in "survival mode," focusing entirely on day-to-day tasks rather than long-term growth. Her once-vibrant classroom now felt like a production line of worksheets, data entry, and behavior management.
During a professional development session, she heard Principal Kiki speak about the importance of "knowing your why" and how education should be a tool for empowerment to break the cycle of poverty. Jada felt a pang of guilt. She had become so focused on metrics, mandates, and behavior that she had forgotten to lead with her heart. Like Kiki, she had been trying to solve problems without first grounding herself in what she truly believed.
Work Session 2 — School Leader Thought Work: Coaching Ms. Jada
Remember: Your role as a coach is to guide Jada through reflection — not to give advice or solutions. Ask questions that help her find her own next steps.
Page 7 of 9
3 Section 3 — Execution
Execution & Agency — Let It Flow
Work Session 4: Identifying Barriers to Change
Principal Kiki — Work Session 4: Barriers to Change
Principal Kiki sat at her desk, surrounded by binders of school improvement plans and a growing to-do list. She felt the weight of Whitestone's challenges pressing on her: low staff morale, stagnant student outcomes, and mounting pressure from the district.
But a spark of hope had emerged during a recent coaching session. Her leadership coach had asked a simple but powerful question: "What would strategic, lasting change look like for your school and how will you lead it?"
That question stayed with her. Instead of letting those questions swirl unanswered, Kiki made a choice. She scheduled a follow-up session with her coach and asked support in mapping out a strategic improvement plan. Together, they could define key priorities, clarify the "why" behind the change, and consider how to bring others along on the journey. It felt vulnerable to admit she didn't have it all figured out, but it also felt right.
District Leader Thought Work
School Leader Thought Work
Instructional Leader Thought Work — Mr. Avery
Page 10 of 12
3 Section 3 — Coach the Case
Coach the Case — Work Session 4: Mr. Avery
Identifying Barriers to Change — Instructional Leader Perspective
Mr. Avery — Work Session 4: Instructional Leader Under Pressure
Mr. Avery sat at his desk, surrounded by stacks of ungraded assessments and a growing list of administrative tasks. He felt the weight of his classroom's challenges pressing on him: low student engagement, stagnant reading scores, and the mounting pressure of upcoming state testing.
But a spark of hope had emerged during a recent collaborative planning session. His instructional coach had asked a simple but powerful question: "What would deep, lasting academic growth look like for your students, and how will you lead the instruction to get there?"
That question stayed with him. Avery realized that while he was constantly busy managing day-to-day behaviors and grading, he hadn't yet carved out space to think and teach strategically. The idea of leading instructional improvement in a more intentional, focused way felt energizing but also overwhelming. Where would he start? How would he move from reacting to student deficits to planning for student mastery?
These questions continued to swirl unanswered in Mr. Avery's mind. He scheduled a follow-up meeting with his coach and asked for support.
Instructional Leader Thought Work — Coaching Mr. Avery
Remember: Your role as a coach is to give Mr. Avery the "space to think and lead" — not to hand him more tasks. Use questions that help him move from reactive to strategic.
Consider the systems, relationships, and norms that shape whether teachers feel safe being vulnerable.
Connecting Kiki and Avery — Systems Reflection
Page 11 of 12
3 Section 3 — Coaching Plan
Coaching Plan & SIMPLE Framework Reflection
Create a coaching plan utilizing the tools and frameworks.
1. Diagnostic — Coaching Phases Framework
2. The Strategy — S.I.M.P.L.E. Framework
S
Support
Provide guidance and encouragement. Create space for self-discovery. Apply ongoing intentional encouragement.
I
Inspire
Identify behaviors, values, beliefs, and biases. Apply ongoing intentional encouragement.
M
Measure
Establish a coaching cadence. Guide and track goal progress. Communicate progress to stakeholders.
P
Personalize
Customize approach to individual needs. Connect daily behaviors to deeper purpose. Leverage strengths and areas for growth.
L
Listen
Focus completely and listen with intent. Understand and empathize deeply. Invite authenticity and transparency.
E
Empower
Cultivate self-awareness and a proactive mindset. Build confidence and self-efficacy. Foster ownership of growth and learning.
3. The Conversation — Phase Key Questions
Match your questions to the coachee's current phase — don't ask Phase 4 questions to a Phase 1 person.
4. The Milestone — "The Next"
SIMPLE Coaching Framework Reflection Tool
Purpose: To assess how intentionally you are applying each element of the SIMPLE framework in your coaching practice, and identify next steps to grow.
Golden Rules: Don't skip the "Why." Match the question to the phase. The goal is movement — the plan is successful only if the coachee moves to the next quadrant on the Skill/Will Matrix.
S
Support
How do I provide consistent support without over-directing? How do I adjust support based on skill/will?
My Strengths
My Growth Areas
Next Step
I
Inspire
How do I highlight quick wins or growth moments? How do I spark motivation or confidence during coaching sessions?
My Strengths
My Growth Areas
Next Step
M
Measure
How am I tracking progress toward goals? Do I adjust strategies when progress stalls?
My Strengths
My Growth Areas
Next Step
P
Personalize
Am I adapting my approach to the individual leader? Am I connecting their daily behaviors to a deeper purpose?
My Strengths
My Growth Areas
Next Step
L
Listen
Am I focusing completely? Am I inviting authenticity and transparency in my coachees?
My Strengths
My Growth Areas
Next Step
E
Empower
Am I building confidence and self-efficacy? Am I fostering ownership of growth rather than dependency on me?
My Strengths
My Growth Areas
Next Step
Next Steps & Commitment Statement
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"The key to effective, sustained leadership is effective, sustained coaching." — Melinda Baiza & Lorna Klokkenga